A website redesign can cost anything from a few hundred euros for a template refresh to tens of thousands with a large agency. With a studio like ours, a redesign starts at €2,000 and usually takes two to four weeks.
The price follows the scope. The more you keep, the less you pay. Before spending anything, work out whether you need a redesign, a rebuild, or simply better words on the pages you already have.
Most businesses do not start their website from zero. They have one already, often built a few years ago, and a feeling that it no longer does the job. Traffic comes in and nothing happens. Or the site looks dated next to newer competitors. Or the team is embarrassed to send people to it.
So the question becomes what a redesign will cost, and whether it is worth it. Here is how we answer it on our own calls.
Why redesign prices vary so much
Two businesses can ask for “a redesign” and mean completely different things. For one it is a new look on the same pages. For the other it is new structure, new copy, a new platform and a shop. Both are called a redesign, and the second can cost ten times the first.
Broadly, the market splits into three kinds of work.
- A refresh. New colours, fonts and images on the existing structure, often on a builder or theme. Cheap and quick, and it rarely changes results, because the reasons the site was not working are still there.
- A studio redesign. A review of what exists, a plan of what stays and what changes, then new design, copy and a proper build. This is where most businesses get the best return. With us it starts at €2,000.
- A large agency programme. Research, workshops, multiple stakeholders and long timelines. Right for big organisations, and priced accordingly.
What drives the price
Whoever you work with, the same things move the number up or down.
- How much you keep. A redesign that keeps a strong brand, good photography and a sound structure costs far less than one that replaces everything.
- The number of pages. More pages mean more design, more copy and more testing.
- The words. Rewriting copy takes real time, and it is often the change that matters most.
- The platform. Staying on the same system is simpler. Moving from one platform to another means migrating content and protecting what already ranks.
- Shops and integrations. Payments, bookings, databases and connections to other tools add work.
- Motion and custom assets. Video, 3D and bespoke photography raise both the cost and the impact.
Redesign or rebuild?
A redesign changes how the site looks and reads. A rebuild changes what it is made of. You need a rebuild when the foundations are the problem. The site is slow because of the platform, it cannot be edited without breaking, it is not secure, or it simply cannot do what the business now needs.
Often the honest answer is a bit of both. That is why the first step of any redesign we take on is a review of the site you have now, followed by a plan of what stays, what changes and what gets rebuilt. You agree the plan before any design work starts, so the cost is tied to decisions rather than guesses.
Seven signs your website needs a redesign
- People visit, but very few call, book or buy.
- It is hard to explain what you do from the home page alone.
- It looks noticeably older than your competitors' sites.
- It is slow or awkward to use on a phone.
- You avoid sending clients to it.
- Updating a single line of text needs a developer.
- Your business has changed and the site still describes the old one.
One or two of these can often be fixed without a full redesign. Four or more usually means it is time.
When a redesign is not worth it
A redesign is not the answer to every problem. If almost nobody visits the site, a new look will not change that, and the money is better spent on getting found first. If the site converts well and only looks a little dated, a light refresh of the visuals may be enough. And if the real issue is an offer that people do not want, no website will fix it.
A good studio will tell you when you do not need them. If one never does, be careful.
What a good redesign process looks like
Ours runs in five parts, and it is a reasonable standard to hold anyone to.
- A review of the current site, its structure, content, user journey, design and speed.
- A plan of what stays, what changes and what gets rebuilt, agreed with you.
- The visual direction, set out for your approval before anything is built.
- The rebuild, from scratch or on the platform that fits, such as Shopify, Webflow or WordPress.
- Launch, with a last test on real devices and a handover call.
Protect what already works
The biggest risk in a redesign is losing what the old site had earned. Before launch, make sure every old address that people or search engines use either still works or redirects to its new page. Keep the page titles and content that already rank, carry your analytics over so you can compare before and after, and resubmit the sitemap to Google Search Console on the day the new site goes live.
Done carefully, a redesign should keep your existing visibility and add to it, not start from zero.
The bottom line
A redesign is worth it when your site is getting visitors but not results, when it no longer represents the business, or when it is holding the team back. Expect a studio redesign to start around €2,000 and take a few weeks, and make sure the price is built on a review and a plan rather than a guess.
If you are starting from nothing instead, read how to build a website for your business, and for pricing across the whole market, how much a premium website costs. You can see how we approach a redesign, and open a before and after, on our redesigns page.