People hiring a builder are about to spend a lot of money and are afraid of getting it wrong. A builder’s website wins jobs by removing that fear before the first call.
That means real projects with details, the areas you cover, what you do and how a job runs, proof from past clients, and a quote form that asks the right questions.
We have built websites for renovation and construction businesses, and the same pattern comes up every time. The work is excellent and the website undersells it. Stock photos, a list of services in one line, and a contact form at the very bottom.
Why builders’ websites lose jobs
- Stock photos instead of your own projects.
- Services listed in a sentence, with nothing behind them.
- No mention of the areas you cover.
- A contact form that asks for nothing useful, so every enquiry needs a call to qualify.
Seven things that win jobs
- Real projects with details. Where it was, what was done, how long it took, before and after. Let people filter by kind of job, extension, loft, kitchen or new build.
- A page for each service. What it includes, what it usually takes, and examples of it.
- The areas you cover. Named in words on the site, so people and search engines know where you work.
- How a job runs. From the first visit to the handover, in a few clear steps. Fear comes from not knowing what happens next.
- Proof. Reviews from past clients, accreditations and insurance, placed next to the projects rather than hidden on their own page.
- A quote form that qualifies. Kind of work, postcode, rough budget, timing and the option to add photos. Better enquiries, fewer wasted visits.
- Built for phones. Most people look at builders on their phone, often in the evening, with the room they want to change in front of them.
Should you show prices?
Exact prices need a visit, but ranges help. A “from” price per kind of job filters out enquiries that will never go ahead and reassures the ones that will.
See one built this way
Our concept for a London builder, WHITMORE & LANE, has projects with filters, a page for each project, services and a quote request. You can open it and use it on our company websites page.
The bottom line
A builder’s website is not a brochure. It is the first site visit. Show the work in detail, say where you work and how, put the proof next to it, and make asking for a quote easy. For the full list of pages, read what pages a business website needs.
Questions people ask
What should a construction company website include?
Real projects with details, a page for each service, the areas you cover, how a job runs, reviews and accreditations, and a quote form that asks for the kind of work, location, budget and timing.
Should a builder show prices on their website?
Exact prices need a visit, but a “from” price for each kind of job helps. It filters out enquiries that will not go ahead and reassures the ones that will.
How can a builder get more leads from their website?
Show your own projects in detail, name the areas you cover so you can be found locally, and make the quote request easy to reach on a phone.